A few years ago we sat in the atrium of an Embassy Suites jotting down ideas in composition notebooks, followed by a sharing period where we would each expand upon some ideas, shred others, and star or highlight others still. Our ultimate goal was to create a company that offered digital services to small businesses that were in the same realm that the big businesses could afford.
We had the task of determining what that even meant; what did small business owners actually need? Growing up middle class on Main Street America, we determined that small businesses needed important tools that they could be empowered to use, and that they needed those tools at a great value. That is one of the reasons we chose to use WordPress for our business websites. Over time we have found it quite easy to show the site owners how to use their dashboard to update those pages like a product page that get updated frequently.
Still, for some clients, it remains a bit frustrating or nerve-racking. While we are more than happy to do the updating for our clients, we kept our eyes open to stay true to our mission statement, and found a plug-in called Beaver Builder.
Beaver Builder is a drag and drop design system. While it’s still beneficial to hire a web designer for the overall skeleton of a custom theme, adding Beaver Builder to nearly any WordPress site empowers that user to create his or her page content in ways that make their dream jump right off the pages of those old composition books.
Having any page you could want to alter set up with the Beaver Builder plug-in allows you to click, choose options from a pop-up window, and modify the content answering simple questions. Most importantly, what you see is actually what you get.
The above screenshot shows some basic choices, but it also comes with advanced modules you can use to update your page content, creating more features like maps, FAQ’s, inventory, and sales merchandise, all without running the risk of damaging any important code. The small price tag attached to this plug-in and the long-term savings for our customers allows us to give Beaver Builder two talons up.